CUT THE ROPE KING OF THIEVES UPDATE
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King of Thieves is free to download on the Apple App Store, Google Play, and the Amazon Appstore.

The guild that steals the most gems from the opposition at the end of the three-day period will rise in overall rankings while the top 10 most active players will be rewarded with in-game currency and other prizes, Lyalin said. Guild members can also help one another recover stolen gems previously lost to the opposing faction. With millions of players around the world joining guilds and plundering each other’s dungeons, we anticipate an all-out war to break out over-the-top rank positions.”Įvery three days, Guild Battles will encourage players from two opposing guilds to steal, snatch, swindle, and swipe the most gems from each other’s plunder. “It’ll add another layer of competitiveness to the midcore experience that guild members have been asking for. “Guild Battles up the ante - so to speak - of what King of Thieves has to offer players,” said Lyalin.

CUT THE ROPE KING OF THIEVES UPDATE

The company is releasing about one update a month. In celebration of its download numbers, ZeptoLab also announced today the launch of King of Thieves’ Guild Battles, a new competitive feature that pits similarly ranked guilds and their members against each other to win in-game currency and top rank positions. In the first week, the game had 2 million users in China, compared to 2.3 million for the rest of the world. ZeptoLab used Chinese game publisher Yodo1 to publish the game in China. Going international proved to be very important. We chose China, and the results were remarkable.” “But we chose to target one major market in the world in a special way. “This is a very common thing nowadays,” Lyalin said.

CUT THE ROPE KING OF THIEVES SOFTWARE

The lifetime value of a user after the global launch was 26 times the value after the first software launch. By the time of the global launch, the retention was much better, with one-day retention at 56 percent and seven-day retention at 32 percent. The one-day retention improved to 41 percent and seven day retention was 20 percent. The team iterated on the prototype more and introduced a new tutorial, a leagues system, and a big “find a match” button. Roughly 60 percent of the users hadn’t even found the multiplayer part of the game. With the first soft launch, the one-day retention of users was 26 percent, meaning that 26 out of 100 came back the first day after playing it. To get the best ideas, the team held internal contests and invited people from the outside to give seminars, just make sure that the team got access to fresh thinking.Īnd, after two years in the making, King of Thieves was the only game to be launched.Īnd King of Thieves had four soft launches before it went global. About five prototypes made it to soft launch in a small number of territories. King of Thieves was one of about 120 ideas that the team came up with. Image Credit: Michael O'Donnell/VentureBeat

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